Wellness Brand Golde Enters Ulta

Dive Summary:

Beauty and wellness brand Gold has added Ulta Beauty to its list of wholesale partners, agreeing to carry three of its best-selling products at more than 750 Ulta Beauty locations and on the retailer's website, according to an email notification. . For retail diving.
In the year The deal with Gold to sell several key products at the Ulta Beauty Wellness Shop , which is slated to launch in 2021, follows several conversations with the retailer over the past few years.
The first gold products to be sold at Ulta Beauty include Coconut Collagen Booster, Pineapple Deblot Ade, and Watermelon Glow Aden.

Flood Information:

Launched in 2017 as a single-product DTC brand by CEO and co-founder Trinity Mozon Wofford, Gold quickly added its wellness products to independent coffee shops and juice bars and established wholesale partnerships with national retailers such as Target, Urban Outfitters, Goop, etc. . , Revol and now Ulta Beauty.

As for why Golden chose Ulta Beauty as a retail partner, the new company sees it as another way to seamlessly market healthy and wellness-focused superfoods to an expanding audience on the platform. National.

"Our Mission Gold mission has always been to increase access to health and superfoods for the masses who have been left out of the health conversation," Mozon told Wofford Retail Dive in an email.

"As a new brand in both beauty and wellness, we're very focused on our retail presence," said Mozon Wofford. We're only looking for retailers with a proven track record in the healthcare category, but we're committed to leveraging new brands with a diverse base like ours.

As people have more time and disposable income to engage in purchases that emphasize their health and well-being , the advent of wellness has accelerated in the beauty conversation in the past few years due to Covid .

Corinne Wolfmeyer, senior beauty and wellness analyst at Pepper Sandler , told Real Dive that by 2022 , the market size of the combined beauty and wellness categories will be $650 billion worldwide and $170 billion in the U.S. alone. Medspa market and vitamins and minerals.

Ulta first launched its health care platform in small stores in 2021, reaching more than half of its more than 1,300 locations nationwide. Among its main competitors , Sephora has explored the category and added several DTC brands, including Proven, Mod and Nutrafall .