Chinese travelers have become aware of environmental concerns and have begun to look for sustainable alternatives. However, many are still not used to the idea of paying more for sustainable travel, a white paper found on Wednesday.
Overall, 85% of Chinese travelers consider sustainable travel important or very important, while 60% are concerned about climate change. However, the paper also shows that many Chinese consumers are still not used to paying extra for onward journeys.
The document was co-authored by hotel group Accor in partnership with Shanghai-based tour operator Trip.com and global management consulting firm McKinsey & Company. The company examines the environmental impact of China's tourism industry, analyzes Chinese tourists' attitudes toward sustainability, and finally evaluates the actions of key stakeholders in China's tourism industry to implement sustainable change.
White paper discussion
According to the report, tourism accounted for about 6-8 percent of China's total carbon emissions in 2019.
The report, titled "The Road to Green Travel in China," shows that China's tourism is moving in a more sustainable direction by taking various collaborative actions along the industry's entire value chain, from guests to key global suppliers, which can be bypassed in the future. .
The world is facing an unprecedented sustainability challenge, and China's tourism industry is playing a vital role in the much-needed transformation of hospitality.
According to the World Travel and Tourism Council, China will have the world's largest tourism market by 2032 and was already one of the world's largest before the pandemic.
It is important to provide guidance to tourists on the value of sustainability and highlight industry efforts to increase sustainable options.
In response, the report provides insight into actions travelers can take to travel sustainably and steps to improve their consumption choices, including booking sustainable travel options with approved service providers, spending more time in a destination, and implementing sustainable routine care. changing towels or sheets less frequently and eliminating single-use plastic during their stay.
The report calls for the hospitality industry to work hand in hand to achieve sustainable transformation in China.
"The industry needs to come together and work together to achieve a common goal and partner with governments to advance this goal," said Accor China CEO Gary Rosen.
Meanwhile, Accor says China's tourism recovery is stronger than that of the rest of the world.
"I'm very confident about coming back here and coming back and I've recovered faster than expected," Rosen said.
“People want to go back to some of their favorite places and new places, and we're definitely seeing that in terms of hotel stays. It's been a fantastic recovery," he said.
"We have reached the level of 2019," he added.
“We recognize there is a continuum in how people travel during COVID as more families are still on break. They recognize the importance of spending time together,” Rosen said.
"The other is to pursue these unique experiences, mostly around nature and wildlife tourism," Rosen says. "People mostly go to hiking spots and mountain spots."
He said the biggest challenge for tourism recovery is restoring international flight capacity.
"There are always restrictions on international flight opportunities," he said.
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