Kendall Jenner, Aaron Paul and Bryan Cranston are the latest celebrities to come to Houston to sell their tequila brands. Visitor Line welcomed Eva Longoria Bastion at Spec's in downtown on Wednesday.
The Desperate Housewives star introduced Casa Del Sol tequila the day after her appearance on CBS's The Late Show with Stephen Colbert. He also visited Houston in August.
Casa del Sol's collection of blancos, añejos and reposados have a subtle sweet flavor from aging in French oak and cognac barrels. The brand is Mexican and women-owned; Even the logo features Mayahuel, the Aztec god of agave.
In an interview with the Boston Chronicle, Longoria said of her involvement in the brand, "I'm amazed by the number of women who are key in a patriarchal industry." “The head of our refinery is a woman. Our VP of Operations is a woman. The factory is run by a woman. This is her creation."
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Ten years of famed tequila game. In the 1990s, rocker Sammy Hagar started in Cabo Wabo. A few years later, actor George Clooney founded Casamigos, which sold for $1 billion in 2017.
Globalization has led to a resurgence in tequila's popularity, but the influx of celebrities to Jalisco has caused some resentment, Insider reported in 2021. Longoria Bastion is not shy about saying that these brands seem to be exploiting the region and its people. He notes that many factories are owned by Americans or conglomerates, rather than Mexicans or generations of tequila makers.
“Sometimes it feels like cultural appropriation. Anyone can be a fan and enjoy tequila. This is one of the great identities of Mexico and it must be shared with the world, but at the same time you must know the people and the region. he said. . “A lot of popular brands don't think so. Their history, their DNA and all they want to do is make money.
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Tequila isn't the only source of fire for Longoria's Bastion. He directed Flamin' Hot, Hulu's first film about Richard Montanez, a former janitor at Frito's and now the creator of the wildly popular Flamin' Hot Cheetos. The premiere took place on Saturday at SXSW in Austin.
The film recently sparked controversy. The Los Angeles Times reviewed Montanez's story; According to journalist Sam Dean, the originator of Hot Cheetos is more of a pessimist than an entrepreneur who saw great opportunity in the untapped Latin American market. Instead, Dean created the product with a sales person, a product manager, and a marketer—regular corporate people who run a corporate business.
Longoria Bastion didn't seem worried when asked about the investigation.
“This movie is not a Flamin' Hot Cheeto story. This film is Richard Montanez's charming, inspiring and inspiring story,” he said. "It's one of those biopics where you walk out of the theater and say, 'I'm going to buy a product,' because you're so proud of the original story. Richard is very much the godfather of Hispanic film marketing. And that's history we're talking about. He knows the community."
Casa Del Sol can be found anywhere, including your local liquor store and many restaurants throughout the city. Prices range from $64.99 to $114.99.
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