In an interview with the Athens-Macedonia News Service (AMNA), GWTO President José Antonio Vidal said that Greece is one of the new wine tourism destinations that represents itself in terms of culture and nature. Identifying tourism assets, knowledge and use should be the core strategy of tourism destinations and businesses.
"One of the main trends encouraging wine tourists to choose a destination is sustainability and a commitment to nature," he stressed.
The complete interview with AMNA follows.
What does wine tourism mean for the international tourism industry?
Wine tourism is a rapidly growing sector and will be an important business driver for inclusive economic and social development.
- Creation of wealth: human capital and quality of life;
- Protect the intangible and immaterial cultural heritage;
- environmental resistance;
- Increasing entrepreneurial capacity: quality and competitiveness, innovation, creation of synergies and institutional frameworks for participatory governance.
Thank you for reading American Hellenic News
What is the global wine tourism market?
Given its geographical location, the wine region is truly endowed with tourist resources.
In recent years, tourism and wine have developed a symbiotic relationship that strengthens both: tourists travel to wine destinations to discover all the historical, artistic and natural resources that surround their wine culture.
What do food and wine tourism travelers want? How much does the trip cost?
The inspiration is based on the need to go out of the norm (adventure), to have various experiences, to relax, wine tourism is without a doubt.
Unfortunately, entrepreneurs don't have enough solid and objective statistics to make decisions. That's why the GWTO Academy works closely with a group of international experts to monitor the global GWTO wine tourism economy.
What are the international trends that determine the growth of wine tourism in the countries?
Identifying, understanding and using tourism resources should be the main strategy of tourism destinations and businesses.
One of the main trends driving wine tourists to choose a destination is sustainability and a commitment to nature. GWTO QUALITY SEALS are considered for practices/activities observed by the GWTO World Wine Tourists Marketplace.
Like seasoned travellers, wine tourists have high expectations for their trip.
What are the international destinations?
a) models of resorts or theme parks, companies born with a focus on tourism (mainly USA, South Africa, Oceania) and
b) The model focused on the visit to the cellars, completing the experience with other inputs from the destination, typical of a company focused on wine production but understanding the need to enter the tourism sector.
Profitable (mainly France, Italy, Spain, Portugal, Argentina, Chile).
How is Greece on the world wine tourism map? How do you see Greece as a wine tourism destination?
Greece is one of the most promising destinations for wine tourism, for what the country itself represents in terms of culture and nature.
GWTO proposed the creation of the Greek Wine Tourism Association. GWTO proposes a membership model based on success stories from other countries.
Full membership in the GWTO means being on the Wine Tourism Council, which is made up of public institutions, the private sector and academic institutions.
On the other hand, and this is not trivial, pursuing a training and coaching career must be a permanent commitment. For this reason, GWTO Academy offers training programs developed together with national and international educational institutions.
What parts of Greece are in this area?
Greece has more than 300 grape varieties, about 150,000 hectares of vineyards, highlighting 4 regions.
1. The North: Epirus, Macedonia and Thrace
2. Aegean Islands: Santorini, Samos and Limnos
3. Central Greece: Central Greece, Thessaly and Attica
4. Southern Greece: Crete, Peloponnese and Kefalonia
Each of these areas is really rich in tourism resources.
What do you suggest to the Greek tourism agency and the political leadership?
Management has adopted the GWTO GWTO GOVERNANCE Model (GWTO Academy), which plays an important role in the efforts of Destination Management Organizations (DMOs) to create innovative services and products capable of responding to global challenges in the social, environmental and. sustainability and sustainable development.
GWTO advises Destination Marks to create an intensive communication campaign in consultation with our specialists and GWTO Events.
Source: ANA-MPA
.png "Admin")
Post a Comment
Post a Comment