Berlin, March 13, 2023, SPA – In addition to the achievements of the Royal Pavilion, the Saudi Arabian Tourism Organization continues to celebrate the successes, achievements and strategic partnerships of the tourism system with more than 45 partners of Saudi Arabia at the end of its participation in ITB Berlin 2023. Outstanding Achievement Award. The event launched more than 200 bookable offers and travel packages and signed more than 10 new international agreements, including a historic partnership with the World Tourism Organization (WTO) aimed at promoting and prioritizing the e-learning community.
Ahmed Al-Khatib, Minister of Tourism and Chairman of the Council of Tourism Organizations of Saudi Arabia, attended the opening of the Saudi Pavilion, which attracted the attention of the President, Ministers, leaders and officials as well as major business organizations TUI. Head of FTI and WTO and World Travel and Tourism Council (WTTC).
The Saudi Pavilion was shortlisted across all judging criteria for providing an exceptional experience with sustainability and state-of-the-art technology, beating 5,500 exhibitors from 161 countries to win the Best Middle East Pavilion award, making it the best pavilion ever. It provides inspiring interactive content that reflects Saudi culture and authenticity, offers visitors Saudi dates and coffee, and introduces them to extraordinary places and experiences.
The pavilion highlights the opportunities, services and packages offered by Nusuk, a single national platform that enriches the destination experience of Makkah and Madinah and hosts various meetings with travel, tourism and Umrah companies from Germany, Europe and other countries. . .
The Kingdom of Saudi Arabia has signed new international strategic agreements with well-known names and prestigious brands including Expedia, FTI, DER Touristic, Hotel Bed, Lufthansa City Center and others. The international forum also features several panel discussions dedicated to stimulating growth, partner support and business acceleration.
Fahd Hamiduddin, Director General and Board Member of the Saudi Tourism Organization, highlighted the extraordinary success of Saudi tourism through ITB Berlin 2023, which has strengthened the Kingdom's position on the world tourism map and opened up horizons of cooperation for activism. within and outside partner states. German travel and Umrah companies have realized the huge potential of the Umrah sector in view of the unprecedented number of applications on the Nusuk platform.
The Director General emphasized the importance of strategic partnerships and the emergence of the pavilion, especially the German and European tourism sectors, the ability to collaborate and conclude agreements with partners in the Saudi tourism system. "We got a more complete and deeper understanding of the preferences of German and European tourists. We have what they wanted and more, especially with the opening of several important projects along the Red Sea, as well as tourism and historical initiatives such as Diriya Al Buzairi Terrace, which after opening More than 700,000 people have visited since.” Hamiduddin said.
Meanwhile, Lufthansa City Center Regional Managing Director Markus Orth added: "We look forward to a strategic partnership with Saudi Arabia; new and beautiful destinations focus on a sustainable future for the tourism sector; the uniqueness of the destinations they offer and historical and cultural destinations, new and luxurious Red Sea resorts, consecutive global events, beautiful and distinctive travel experiences.”
Meanwhile, German Tourism Association CEO Norbert Fiebig said: "The agreement signed between the Saudi Arabian Tourism Authority and the German Tourism Association will increase cooperation opportunities, build bridges of communication, friendship and respect between the two countries and promote travel between Saudi Arabia and Saudi Arabia. Germany ".
Since its launch in 2019, Saudi Arabia's tourism sector has achieved many milestones and set records. It is now the world's fastest growing tourism sector, outpacing all G20 countries with a 121% growth rate compared to the pre-pandemic period. In addition, Saudi Arabia is the world's largest investor in the tourism industry, with an estimated 93.5 million visitors in 2022 and $550 billion in new destination development by 2030. The Kingdom's tourism sector aims to reach 100 million visitors annually by 2030.
Together with more than 45 partners including Saudi Tourism Authority, Royal Commission for the City of Makkah and Holy Places, Makkah Regional Development Authority, Madinah Development Authority, Diriya Corporation, Historic Jeddah, Tourism Development Fund. Asir Regional Development Authority, Alula Royal Commission, NEOM and Red Sea Development are participating in ITB Berlin 2023. These include various tourist destinations, tour operators, hotels, travel and tourism companies and airlines.
--SPA
18:58 GMT 15:58 local time
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