Universal Filmed Entertainment Group (UFEG) announced today that it is launching a new initiative called the GreenerLight program (a reference to the term used to test films at the studio) to create greener films.
The new plan aims to incorporate sustainable practices and environmental stewardship into the filmmaking process, from script development to production (including location decisions) to distribution. The studio also said the show will include an exploration of on-screen behavior through an environmentally friendly lens. (Similar initiatives have been taken by directors such as Cat Coiro, who teamed up with the non-profit organization Habit of Waste to cast characters on screen using reusable containers instead of single-use plastic.)
More from The Hollywood Reporter
Going forward, every film the studio releases will include a sustainability program that Universal says is unique among studios.
In a statement about the project, Universal Pictures chairman Peter Cramer said: “Through our sustainable manufacturing program, we've worked to reduce the environmental impact of our collections for over a decade. Already in development, UFEG is expanding its commitment. Will use a comprehensive strategy throughout film production to enhance our sustainability efforts and continue to improve on all fronts.
According to Universal, the program was developed by UFEG's Film Strategy team in collaboration with NBCUniversal's sustainability department. As Kramer points out, Greenerlight is an extension of the studio's existing sustainable production program, which focuses on causes such as energy efficiency, fuel reduction, and food and stationary donations.
They worked together to advise the studio on its environmental initiatives, said Daniel Hennerfeld, director of the Defense Council's Future Revision Program, who co-authored the study.
The move comes amid other, more recent green initiatives in the entertainment industry, including from streaming companies like Amazon Studios (which has invested in battery-powered generator company Moxion Power and uses machines for its own production). Space for more polluted models). and Netflix (which partnered with General Motors to feature electric cars in its shows and movies).
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